How to: Sell on Facebook Live
Want to engage your social media audiences in a new way? Facebook Live commands the attention of your followers and opens up a new way to sell your products. Candace D’Agnolo of Pet Boss Nation provides great insight on how to dive into this unique use of Facebook for businesses.
Nervous about being on camera? Start practicing on your phone. Record short videos, play them back, and make adjustments as you get more comfortable recording yourself.
Remember - most of your customers shop locally because of you! They’ll be thrilled to see your face on camera.
What You’ll Need:
A phone, laptop or tablet
A list of the products you’d like to sell
Index cards, sticky notes, or a piece of paper
Something to write with
Preparation is key to a smooth experience for yourself and your customers! Watch the video for a full explanation on best practices for selling on Facebook Live and check out the takeaways below.
How to Sell on Facebook Live
Pick a date and time. When are your customers engaging with your Facebook Page. Check your Facebook analytics to for audience metrics. Consider making a Facebook event a few days before you go live so that people know when to tune in.
Schedule a team to help. Having at least one addition person available to answer questions or comments while you are on video can be helpful. Make sure to limit any distractions before you record or have someone to take care of them when you’re live.
Determine the purpose + goal. What are you looking to sell? How many products do you want to sell? Do you want to showcase new merchandise or discounted merchandise? Ask yourself these questions.
Promote it as much as possible. Start promotion at least a week before you go live and continue promoting through the day of.
Figure out payment strategy. Send a direct message, call on the phone, send a digital invoice or payment link - whatever works best for your business.
Organize what you’re selling.
Make index cards with a designated number and price (write descriptions and bullet points on the back)
Utilize this virtual showcase as an opportunity to educate your audience about your brand and the benefits of your product
Go Live. Show and tell your products then sell away!
Keep it interesting and most importantly, have fun! Treat it like a party by picking a theme, welcome viewers to your store or house virtually, and engage with customers by starting conversation.