Downtown Rutland
The heart of Rutland County.


How to: Adding an Event to Your Facebook Business Page

A short guide to promoting Downtown events on Facebook

A screenshot of the Street Party + Sidewalk Sales event page, showing event insights.

A screenshot of the Street Party + Sidewalk Sales event page, showing event insights.

So, you’re participating in a downtown event with your business - how do you promote it? Downtown Rutland events typically involve multiple businesses from the district as well as a multi-faceted marketing approach from the Downtown Rutland Partnership, so it’s important to promote your business correctly.

Perhaps the most important part of marketing in the 21st century is social media! As with any project, success increases exponentially when multiple parties chip in effort. Facebook event reach works in the same way!

We start by creating a Facebook event and asking everyone to share it. Hubspot recommends that against creating duplicate Facebook events because it can lead to confusion about event details. There is no need to make your own event! If multiple facebook events exist for one event, this leads to confusion and makes it difficult for us to ensure everyone has all of the accurate information. Therefore, all you need to do is add it to your Facebook Business Page’s calendar. There are a few easy steps to do this.

Adding an event to your Facebook Business Page

  1. First and foremost, you must be on a Desktop computer - sorry mobile and tablet users, Facebook offers the most options on desktop.

  2. Second, navigate to the event you would like to add to your page. Next, click the “…” or “More” dropdown on your event next to “Share.”

  3. Then, select “Add to Page.” A pop-up will come up asking you which page you would like to add the event to.

  4. Select the correct page, and voila! You’re all set. Facebook will then take you to your Business Page calendar and the event will be in your lineup.

Adding an event to your Facebook Business Page is great strategy if you have well-known hosts or sponsors involved with your event, like us at the DRP! With a following of nearly 7,000 likes, our organic reach stretches far over the region. For example, the Street Party + Sidewalk Sales screenshot above shows that we’ve already reached 32,000 people and over 2,000 have responded that they’ll be attending. Once an event is added to your calendars, your audiences can also discover that you’re participating in a hugely popular event, making it easier to draw in traffic.

Don’t forget to share the event regularly with added details of how your business is participating to inform your audience and get them excited! And if you have any questions at all, feel free to email Nikki Hindman at